Bill Heneghan has over 17 years of experience in entrepreneurial ventures and startups. He has developed several successful companies and in 2007 was instrumental in revamping an eye care company that was producing $300,000 in revenue to over $30 million in 5 years, by converting a wholesale business model into a direct marketing powerhouse.

Bill is an expert in identifying new market segments, innovative product offerings, strategic partnerships, product distribution and go to market initiatives. 

Bill is a visionary leader and he has also had wide experience with industry giants and brand leaders such as AIG, Aflac, Sea World, Universal Studios, Merlin Entertainment, As Seen on TV, as well as several marketing agencies & Publications.